5 Branding Tricks that Will Jump-Start Your Job Search

5 Branding Tricks that Will Jump-abflug Your Job Search When youre on the market for a new job, everyone tells you the same thing Just pick relevant ads, create the perfect resume and cover letter, and keep applying. What if youre notlage getting any results? Keep applying, they say.Is there something no one is telling you about?Yes. Its branding. When companies want to sell mora, they work on their brands. They create a lovely logo, they pay tons of attention to the product design, and they invest in a absatzwirtschaft campaign with the intention to attract customers.Youll be doing something similar when creating your personal brand. Youll be your own product. Through your marketing campaign, youll lead potential employers to find the exact details you want them to get about you. Youll make yourself look professional, innovative and self-confident. Through the personal branding process, youll definitely increase your chances of getting hired.So how exactly do you do it? Are there sp ecific personal branding tricks that will jump start your job search? There sure are Well list 5 of them today.1. Update Your Job Application DocumentsThis is the starting point of your personal branding process. The first thing an employer is going to see is your job application, which contains a resume/CVand a cover letter. You must make ansicht documents perfectAlthough the resume seems like a rigid format that doesnt allow for too much experimenting, its more creative than you assume. Explore the option of infographic resumes, especially if youre in a creative industry. Dont forget to update the resume with the latest information regarding your employment history, as well as erreichbar courses youve taken lately.Even if you dont apply for a job through LinkedIn, your profile on this network is still part of the story. It serves as your verbunden resume, which the employer will certainly find when they search your name on Google. Your profile should be absolutely flawless.Set up a nice profile picture, which shows you in a professional, but relaxed vibe. Smiles are allowed on LinkedIn.Set up a custom internetadresse for your profile. This shows you pay attention to detail.Add all relevant skills and keep the profile up to date.Connect LinkedIn doesnt just serve as a platform where you showcase your online resume. Its a career networking tool. Connect with people from your industry, and outreach to influencers. This activity reflects your communication skills.2. Start Making Updates to Every Online TraceRoberta Falcon, anHR Manager from Careers Booster, explains Everything that can be seen online is part of your personal brand. Havent you been active on Facebook and Twitter lately? Are there still old photos from parties and vacations available on your public profile? Is there a MySpace profile youve forgotten about? You have to take care of these things, since they affect the impression that potential employer forms about you.Start making the updates. Think of every single profile youve created under your name. Even Goodreads is important.Facebook, Twitter and Google+ are the most important online traces you have. They have to be flawless. This doesnt mean you should make them completely private you still want a potential employer to see something. Hide all private photos, but leave public traces of activities that make you seem professional. These can be links to your blog (well get to that later), insightful status updates related to the industry, or online discussions that show you as a great debater.3. Build Your Own PlatformThe website is the highlight of each branding process. When a company starts branding itself, its mostly focused on the website. From there on, everything else can take off.Your personal brand should be represented through a website, too If youre in a creative industry, in particular, a personal website is a must Its where youll feature your online portfolio. Even if you dont need a portfolio, you still need a website.But what will you publish on that website? The answer is simple content.When an employer takes a look at your application, they wonder Who is this woman and why should I care? Your content answers that questionThis website will basically be a blog. Its easy to set up a WordPress site, and you can do it for free. From there on, youll be left with a major goal develop great content and make the blog influential.Pick a niche, which correlates to the industry you want to work in.Start publishing readable, shareable content. You need a blogging schedule, which will set the frequency of posting. In order to make the blog popular, youll have to publish high-quality content as frequently as possible. If necessary, hire freelance writers to work under your instructions.Engage in online marketing. You want to build a following, so the potential employer will see you as an influencer in the industry.4. Connect with InfluencersSpeaking of influencers, you have to connect with as many o f them as possible. When you start conveying your message through the blog, you should connect with influencers, who will share it further. You already know the most influential bloggers in your niche, right? Well, why dont you offer your guest posts to them? This will be a nice way to get more audience for your blog, but the connection itself will matter, too.Pay close attention to everything these influencers tweet or blog about. What issues do they stand by? Can you engage in an online discussion with them? Dont impose yourself, but use all opportunities for connecting.Theres another important way to connect with influencers LinkedIn. Not all influential people in your industry are bloggers, right? However, most of them are on LinkedIn, and you can get connected there.Why is this important for branding, anyway? Well, when you link your personal brand to influencers, you make it more important. Its just what real brands are doing they get influencers to promote their products or s ervices. When you connect and they engage with your content or comments, they are basically promoting you. When you become that visible in the online world, you might start getting job offers even when youre not directly looking for them.5. Showcase Your UniquenessOnline Personal Branding Processes, Challenges, and Implications is a research studyfocused on examining how people were managing their personal brands. The researchers found that the personal branding efforts were often misdirected or insufficient. Most people were trying to brand themselves, but they werent doing it in the right way.Heres that question again Who is this woman and why should I care? The employer doesnt just want to see good content and flawless social media profiles. They want to see how youre different from all other applicants they are considering. The blog, social media profiles, LinkedIn activities, and every other aspect of your personal branding process should answer that question.Think what are you r highlights? What strengths make you a real catch on the job market? Is it your creativity? Maybe its your resourcefulness? Find the thing that sets you apart from the crowd and build the entire personal branding campaign on that foundation.Own your online space Perfect your strengths and show how they make you a true expert in your niche. Of course, you wont fake this. Youre still being yourself when you engage in personal branding. Youre just highlighting your strengths and youre letting employers know how lucky they are for having the chance to hire you.The Bottom LineA strong brand has a brand strategy that boasts both brand value and brand loyalty. Like a business brand, you as a human brand need to design your brand identity. Instead of attracting customers, however, youll be attracting company after company who will want to hire you but only once youve built a successful brand for yourself.Remember that personal branding is a process. You wont get it done in a day. A week w ont be enough. It takes months or even years for building a successful personal brand. Dont you have that much time? Its not an excuse. You should still start The point is in staying consistent.Update all online profiles, start your own website, boost your LinkedIn activities, connect with influencers, and showcase your uniqueness through everything you do. Those are the main tricks that will lead you to great results.Are you ready? The sooner you start, the sooner youll experience the advantages of having a personal brand.--Eva Wislow is a career coach and HR Executive from Pittsburgh. Eva has a degree in Psychology and she is focusing on helping people break down their limits, find a dream job and achieve life and career success. She finds her inspiration in writing and peace of mind through yoga. Connect with Eva onTwitter.